Lydia is our seasoned marketing consultant, managing the Heart of Cape Town portfolio, as well as project managing for many of Uthando’s community initiatives!
Lydia van der Merwe is a seasoned marketing and advertising professional with a rich career spanning corporate, agency, and consultancy roles. She began at Old Mutual in corporate communications before joining Young & Rubicam, managing major brands such as Wella SA, Unifruco, and Metropolitan Life!
In 1998, she launched her consultancy, **The Executive Connection**, offering marketing, advertising, project management, and event planning services. Over the years, Lydia has successfully engaged in many varied projects for several clients, including Uthando SA, The Heart of Cape Town, Claremont Improvement District Company, Harfield Village Association, Groote Schuur Improvement District, and Cavendish Square, as well as several independent smaller businesses.
Known for her professionalism, creativity, and client-centered approach, Lydia delivers innovative solutions with precision and care. Beyond her work, she is passionate about nature, animal welfare, and eco-friendly living—values that align deeply with her involvement in Uthando SA and The Heart of Cape Town.
“It has been deeply rewarding for me to be involved in both Uthando SA and the Heart of Cape Town projects, as they closely align with my personal values of community, compassion, and making a positive impact.”
Lydia is our seasoned marketing consultant, managing the Heart of Cape Town portfolio, as well as project managing for many of Uthando’s community initiatives!
Lydia van der Merwe is a seasoned marketing and advertising professional with a rich career spanning corporate, agency, and consultancy roles. She began at Old Mutual in corporate communications before joining Young & Rubicam, managing major brands such as Wella SA, Unifruco, and Metropolitan Life!
In 1998, she launched her consultancy, **The Executive Connection**, offering marketing, advertising, project management, and event planning services. Over the years, Lydia has successfully engaged in many varied projects for several clients, including Uthando SA, The Heart of Cape Town, Claremont Improvement District Company, Harfield Village Association, Groote Schuur Improvement District, and Cavendish Square, as well as several independent smaller businesses.
Known for her professionalism, creativity, and client-centered approach, Lydia delivers innovative solutions with precision and care. Beyond her work, she is passionate about nature, animal welfare, and eco-friendly living—values that align deeply with her involvement in Uthando SA and The Heart of Cape Town.
“It has been deeply rewarding for me to be involved in both Uthando SA and the Heart of Cape Town projects, as they closely align with my personal values of community, compassion, and making a positive impact.”
