About Us

The full and legal name is Uthando Social Development Projects, South Africa, but trading as Uthando (Love) South Africa.

Uthando is a unique model of Travelling Philanthropy and Responsible Tourism linking the local and international tourism industry focused on South Africa with a broad range of innovative, inspiring and well managed community development projects.

Uthando (Love) South Africa is registered company not-for-profit (registration number 2007/030389/08) and was duly incorporated on the 17th of October 2007 under the Companies Act, 1973 (Act No 61 of 1973, as amended).

Uthando (Love) South Africa is a registered with the National Department of Social Development, in terms of the NonProfit Organisations Act 71 of 1997, as Non-Profit Organisation with registration number NPO number 061321).

Uthando (Love) South Africa is registered as a Public Benefit Organization (PBO reference number 930 026 218) in terms of section 30 of the Income Tax Act, with the consequence that all receipts and accruals made in South Africa, are exempt from income tax.

Current Uthando (Love) South Africa Board members :

  • James Fernie
  • Fiona Evans
  • Jon Campbell
  • Sharivan Moodley
  • Majija Achumile

The fulltime Uthando Team :

olani Maseko, Mama Agnes Nokwakha Magoda, James Fernie, Tata Siwete Poly Royland

Xolani Maseko, Mama Agnes Nokwakha Magoda, James Fernie, Tata Siwete Poly Royland

James Fernie (Founding Director)



James Fernie is a passionate social entrepreneur and founding director of the Responsible Tourism Initiative and unique model of travelling philanthropy Uthando (Love) South Africa, established by James in 2007.

A law graduate from The University of Port Elizabeth (UPE), James started his career as a paralegal at Clifford Chance, a very large corporate law firm in London. At the end of a two year stint in the UK, James completed a 6 month traineeship or “Stag” with ECCO, the European Commission Humanitarian Office in Brussels, Belgium. James returned to South Africa in 1997 and qualified as an attorney at Cape Town law firm Francis Thompson and Aspden. However, with a restless desire to travel coupled with a deep passion for South Africa, James changed paths and pursued a career in international sales and marketing in the tourism industry.

In 2006 James recognized the enormous potential of the tourism industry to contribute in a meaningful and substantial way to community / environmental development and charitable causes. Uthando was thus born with the goal of creating a vital bridge between these sectors. Consequently, Uthando has won numerous local and international awards recognizing the unique and innovative model of travelling philanthropy, whilst also becoming a powerful brand in the tourism industry globally.

As a grass roots activist, James has been chairperson of the Harfield Village Association (Claremont) since 2011, using this platform to not only create a vibrant local community, but also create bridge-building initiatives between various communities in Cape Town through philanthropic programmes.

James has a deep sense of compassion and a strong intuition regarding the urgency of profound and dramatic change in the paradigm of our human society. Besides activism, James enjoys the simple things in life; gardening, hiking, sports, beach, reading and travel. James is a born again nature lover and feels deeply that redemption for humanity lies in the urgent reconnection with mother earth.

Xolani Maseko



Xolani joined the Uthando team in November 2012 and has become an integral part of the fabric of the company. Xolani was born in Cape Town on September 9th, 1984, having grown up in the very rural part of South Africa Mthatha in the Eastern Cape (former Transkei and the same place where former President Nelson Mandela is buried). He moved between the two cities for educational purposes and stayed in Guguletu township just outside Cape Town. Having grown up in both the rural and urban environment, he developed a deep love for community empowerment and development. In 2015 Xolani obtained a Higher Diploma in Education, Training and Development qualification from the University of Western Cape and is currently studying post-grad qualification; Advanced Diploma in Education, Training and Development. By obtaining a certificate in Site Guiding, combined his love and passion for the development of communities and the love of South Africa.

As a specialist guide Xolani is dedicated and passionate about Responsible Tourism, working hand-in-glove with community initiatives and showcasing their work to empower and change the outlook of previously disadvantaged areas around Cape Town. Xolani was nominated and shortlisted in 2015 for The Lilizela Tourism Awards: Culture Guides category, awards that recognize and reward tourism players and business who work passionately and with pride to deliver a world class service to their guests. Telling the South African story; past, present and future, Xolani is an optimistic young man believing in his abilities, knowledge and expertise and being part of a team to assist with the growth of the country’s economy through the tourism initiatives.

Xolani is a family man with a wife and two sons,   a humble and approachable being, passionate, caring and deeply rooted in culture. Xolani loves and enjoy sports, reading and the outdoors.

Website by iMod Digital.