IMAD, the acronym for Institute for Music and Indigenous Arts Development, is a non-profit organization operating in disadvantaged areas in and around Cape Town that makes music education accessible to young people. Founded in 2007, IMAD teaches children to play a variety of instruments and how to sing in choirs, with a primary focus on the Indigenous Cape Jazz genre. Music isn’t on the curriculum at many schools in the developing areas of Cape Town. IMAD presents young musicians with the opportunity to develop a talent that will ultimately contribute to their futures. The organization provides a meaningful alternative to gangsterism, drugs, and other harmful occupations in the townships by nurturing individuals’ skills. This encouragement and support will help them to become successful professional musicians. With over 200 students and 20 teachers, IMAD provides employment and builds communities, while making music.


We invite those who value this beautiful country and its people to join our cause, helping to support, protect and nurture it for generations to come.

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Champion Uthando (Love) South Africa’s causes by hosting your fundraiser on GivenGain’s platform, from home. Run a fundraising campaign for Uthando on our crowd funding platform, it’s simple, easy and extremely effective in generating funds for our community projects.

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A feel good project with a do good mission

The Heart of Cape Town, an initiative led by Uthando (Love) South Africa, passionately champions a profound message of Peace, Kindness and Love worldwide, whilst illuminating the truly inspiring and innovative work of South African community development projects and activists.

Take a photo with your heart, tag “The Heart of Cape Town” and follow on social media.


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